In 1956, my grandmother was offered the position of Daisy Meadows, spokeswoman for Boston-based milk company, Whiting Milk. She was the quintessential glamour girl of her time, with platinum blonde hair, a sparkling white smile, and demure poise. But in order to fully become the ideal milkmaid the company sought, she was asked to get the bump in her nose removed; the same bump I have in mine.

In 1956, my grandmother was constructed into a product to sell other products. But as a modern woman of 1956, that’s what she was expected to do. Fast forward sixty years, when I, her granddaughter, am now a modern woman of 2016. How does this old-fashioned expectation of my genetics, mixed with today’s expectations of the ideal woman, affect how I see and what I expect of myself?

In an act of performance as my grandmother’s former alter ego with an exchange of noses between us by way of prostheses, I present a questioning of today’s changing norms of beauty.

Rachel Cabitt is an NYC-based photographer and web designer, finishing up her Photography & Imaging BFA at the NYU Tisch School of the Arts. Web Director of POND Magazine, she splits her time between photographing young, like-minded artists and fan-girling at hipster Brooklyn boy concerts. You can follow her daring (and not so daring) escapades on Instagram.

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